Privacy Policy
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Introduction
This policy details how we treat the personal information that we collect, what settings we provide for you to control how your information is used by Aurora Equine Partnerships LLC, hereinafter known as Aurora Equine, and how you can contact us with any questions or concerns. This policy describes the types of information we may collect from you or that you may provide when you visit this website, and our practices for collecting, using, maintaining, protecting, and disclosing that information.
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Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using the Website, you expressly agree to this policy. This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
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What information do we collect?
We collect information from you when you sign up for our Subscriptions. You may, however, visit our site anonymously.
We will never sell your personally identifiable information to a third party, and we only use your information to better serve you with content, information, and occasional offers.
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Like many websites, we use “cookies” to enhance your experience and gather information about visitors and visits to our websites. Please refer to the “Do we use ‘cookies’?” section below for information about cookies and how we use them.
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How do we use your information?
We may use the information we collect from you when you sign up for our Subscriptions in the following ways:
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To keep you informed about all things going on at Aurora Equine, content, and to let you know about certain products or offers that may be of interest to you.
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To allow us to better service you in responding to your customer service requests.
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If you would no longer like to receive the Newsletter from us, please refer to the “How can you opt-out of emails?” section below. If you have not opted-in to receive our Newsletter, you will not receive any e-mails from this website.
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How do we protect visitor information?
We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential.
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Do we use "cookies"?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information about your equipment, browsing actions, and patterns, including: (a) details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website; and (b) information about your computer and internet connection, including your IP address, operating system, and browser type. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
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We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Safari and Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won’t have access to many features that make your site experience more efficient and some of our services will not function properly.
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Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
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Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.
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Web Beacons. Pages of our the Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Aurora Equine to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity)
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Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google uses Cookies to help analyze the use of the Website. The information generated by the Cookie about your use of the Site is sent to a Google server in the United States and stored there. Google will use this information to evaluate your use of the Site, compile reports on Site activity and provide other Site activity and internet related services. In addition, Google may also transfer this information to third parties if required by law or if third parties process the information on Google’s behalf. By using this Site, you consent to the processing of data about you by Google in the manner described and for the aforementioned purpose. More information about Google Analytics can be found on google’s website.
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Do we disclose the information we collect to outside parties?
We do not sell, trade or otherwise transfer to outside parties your personally identifiable information except as described below. The term “outside parties” does not include Aurora Equine. It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.
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However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
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How can you opt-out of emails?
To Manage your email preferences, click on ‘Update your email preferences’ at the bottom of any email you receive from us. To opt out of all emails from Aurora Equine, please click ‘unsubscribe’ at the bottom of any email you receive from us. This will remove you from the list you originally signed up on. Please note that due to email production schedules you may receive future emails already in production, but these will stop shortly, if not immediately. You may also send us an e-mail to: info@auroraequine.com requesting your email address be removed from our list. We will remove it promptly, but keep in mind the information above regarding emails in production also applies.
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Third Party Links
In an attempt to provide you with increased value, we may include third party links on our site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work).
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Accessing and Correcting Your Information
You may also send us an email at info@auroraequine.com to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
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Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls.
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Changes to our Policy
If we decide to change our privacy policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change. This policy was last modified on February 1, 2023.
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Questions and Feedback
We welcome your question, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue. Our contact email is: info@auroraequine.com
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Online Policy Only
This online privacy policy applies only to information collected through our website and not to information collected offline.
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Your Consent
By using our site, you consent to our privacy policy.
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For our Customers living in the EU
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GDPR Data Processing Policy
Aurora Equine recognizes that the European Economic Area (the “EEA”) has established strict protections regarding the handling of EEA personally identifiable information, in particular the EU General Data Protection Regulation (“GDPR”). In recognition of the importance of GDPR, Aurora Equine has adopted the following GDPR Data Processing Policy (the “Policy”).
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This Policy is intended to ensure that you understand the following: (a) the entity that is collecting your personal data; (b) the purposes for which your personal data is collected; (c) how and why your personal data will be used; (d) the period during which your data will be retained; and (e) how you can contact Aurora Equine regarding your data.
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This Policy supplements the above listed Aurora Equine Privacy Policy and unless specifically defined in this Policy, defined terms in this Policy have the same meaning as they do in the Privacy Policy.
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Entity/Data Controller
Any data collected through the auroraequine.com website will be collected by Aurora Equine Partnerships LLC which is the parent company for Aurora Equine, located at: 1900 E Trilby Road, Fort Collins CO 80525. You may lodge any written complaints about Aurora Equine’s data processing at the address above, or contact them online at: info@auroraequine.com
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Categories of Data Subjects and Data Collected
Aurora Equine only collects data from users who either fill out a form or engage with the auroraequine.com website. Aurora Equine is committed to only collecting data that is necessary for Aurora Equine to provide the content and services on the auroraequine.com website.
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The Aurora Equine Privacy Policy describes the categories of personally identifiable information that Aurora Equine may receive including: name and e-mail address.
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You may also provide information to Aurora Equine such as the following: information that you provide by filling in forms; records and copies of your correspondence (including email addresses), your search queries on the auroraequine.com website.
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Basis for Processing
Aurora Equine processes data based on (a) consent of the user; and (b) the necessity of the data for providing the services that users are signing up for. IF YOU DO NOT CONSENT TO THE PROCESSING OF YOUR DATA IN ORDER TO ACCESS AND USE THE AURORA EQUINE WEBSITES, PLEASE DO NOT USE, OR ENGAGE WITH, THE AURORA EQUINE WEBSITES.
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Cross-Border Transfer
Data centers hosting Aurora Equine’s data, including user data, are located within the United States. Accordingly, as an EU citizen, in order to access the services and content provided by Aurora Equine’s, your data may be transferred outside of the EU. By using the Aurora Equine Website, you consent to the cross-border transfer of your data in order to receive access to the Aurora Equine Websites.
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Potential Recipients
Aurora Equine does not provide your data to third party recipients who are not necessary to the services and content provided on the Aurora Equine Website without your permission. Third parties who may receive your data so that Aurora Equine can provide the services and content on the Aurora Equine Websites include Aurora Equine’s third party marketing provider.
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Use of Data
Please refer to the Aurora Equine Privacy Policy above for more information on how Auroar Equine uses your personal data.
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Data Retention Period
Aurora Equine will retain your information for as long as needed to provide you the services you signed up for or opted into. If you no longer want Aurora Equine to use your information to provide you services, you may simply unsubscribe from the bottom of any email from us, or follow the “Withdrawal of Consent/Erasure” provision below. After closing your account, Aurora Equine will solely use your information as necessary to comply with any applicable legal obligations.
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Security Policies for Data
Aurora Equine’s data security policy is detailed in the Privacy Policy above. In summary, Aurora Equine has implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to Aurora Equine is stored on secure servers behind firewalls. Any payment transactions and other sensitive information will be encrypted using secure socket layer (SSL) technology. Aurora Equine follows generally accepted industry standards to protect the personal information submitted, both during transmission and once Aurora Equine receives it.
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Withdrawal of Consent/Erasure
If, at any point, you no longer wish to have your personal data processed by Aurora Equine, wish to be forgotten, or wish to have your data erased, simply send an email to info@auroraequine.com with the phrase “consent withdrawn” or “erase” in the subject line. Your request should include your name and email address you want removed. Aurora Equine will move expeditiously to stop the processing of your personal data and to remove your personal data from its systems. Please understand that, without access to your personal data, Aurora Equine may not be able to provide certain services. For example, Aurora Equine will not be able to send you communications, sales, offers, or newsletters.
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Right to Correct, Access or Portability of Data and Associated Procedure
You have the right to have any inaccurate data corrected by a data controller. You also have the right to request access to your data or request that Aurora Equine make your data portable to another data controller. In order to effect any such request, you should send the request with the subject line: Correction Access Portability to: info@auroraequine.com. Your request should include your name and email address. Aurora Equine will endeavor to correct the data or to provide you your data in a simplistic and easily readable format as quickly as possible, but in no more than thirty (30) days.